Mr Böse, how is the trade fair location doing in its anniversary year?
We have recovered well from our worst crisis since the Second World War. During the coronavirus pandemic, we were effectively banned from working, but the last few financial years have shown that interest in trade fairs remains. Humans are social beings – that doesn't change. Overall, we are doing very well again, almost back to the level we were at before the pandemic.
What is special about Cologne as a trade fair location?
The Cologne exhibition centre is the third largest in Germany and among the top ten in the world. We are also one of the most international trade fair centres in the world, with around 54 per cent of our visitors and around 80 per cent of our exhibitors coming from abroad. The wide range of hotels and restaurants makes Cologne even more attractive as a trade fair location.
In the summer, you opened the Confex conference facility at the Cologne exhibition centre, an important milestone.
Absolutely. The new Confex is a hybrid of conference centre and exhibition hall, which makes it much more flexible than our classic halls. Now, more than 6,000 conference guests can meet at the same time, a size for which there was previously no option in Cologne. We want to invest around a billion euros in the expansion and modernisation of our exhibition grounds by 2040. The aim is to become the most attractive downtown exhibition centre in the world.
Confex: a new benchmark